Monday, December 11, 2006


Taco Bell, crisis management, and recovery

The future of the Taco Bell brand is being questioned following the recent food-borne illness issues. An interesting case study would look at other brands that have faced similar issues in the past (for example, Jack-in-the-Box and Chi-Chi's are two polar oposites in the consequences of dealing with this type of situation) in order to identify effective crisis management strategies.

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